1. Check your website's International Targeting
If Google is ranking your site on a global scale - sheesh, you've got a massive task ahead of you. To get Google to rank your site in Australia only you can do it easily in Google Search Console.
- Sign up to Google Search Console and verify your site
- Go to Search Traffic > International Targeting and click on the Country tab to make sure you tell Google to target Australia.
2. Check your site speed
The time it takes to load your website is a major Google ranking factor.
If your site is slow, you have very little chance of a high search position. Worse, a slow website will reduce the chances of making sale or getting the potential customer to call you.
According to WebPerformanceToday, Walmart experienced a sharp decline in conversions when its page load times increased from 1 to 4 seconds.
If you've got a snail paced website- it doesn’t matter about all your other SEO efforts. Google will punish you, even if you are a giant like Walmart.
3. Make sure your publicly listed name, address & phone number is consistent.
More than more than 50% of all searches are local in nature.
One of the key things that will impact your local rankings is called NAP consistency (Name, Address, Phone number).
This means that your business name, address and phone number should be the same across all directories and the same as what is listed on your website.
Old addresses and phone numbers, incorrectly and inconsistently written addresses; they can confuse the search engines and lead to your site not getting the benefit of all of the citations and links out there.
- Run Google searches for your business name and check the name, address and phone numbers on all sites where your business is listed
- Fix any incorrect listings